Asfar Tech team · Guide

UTM hygiene for campaigns

UTM links need one naming dictionary: source, medium, and campaign should be written consistently across a team. Do not add personal data, and do not let tags replace a clear campaign definition.

Practical takeaway

Choose the utility that matches your inputs, review its limits, and never submit data you do not have the right to process. A good result is understandable and can be checked before publication.